Ask the Turtle Brand Kit

Everything the brand is and every file it needs: the book that explains it, the assets that ship it, and makers that let anyone produce new pieces without drifting off-brand. Every item exports with one button.

Start here

Read the brand bookthe whole system, end to end, in one document Make slidessix editable layouts, exports to PowerPoint, Google Slides, Canva Make a business cardany name, print-ready in a minute Make a social poston-brand presets, edit the words, export

The whole kit, in order

1Foundationthe story, mission, and values 2Voice and messaginghow the brand asks, never tells 3Logothe hand-drawn turtle and its rules 4Colornavy anchor, one lime pop, mist ground 5TypographyMontserrat and Source Sans 3 6Teaching marksfive Development 101 tools 7Iconsthe full turtle-drawn set 8Motionliving marks, quiet timing 9Copy vaultready lines with working copy buttons 10Social templatesthe editable post maker 11Slide templateslesson decks in the brand voice 12Stationerycards, signature, letterhead 13Asset libraryavatars, banners, stickers, and more ↓Downloadsbundled packs inside the book